Capsule MGMT LLC Creative DirectionCreator Representation
For those who come from nothing
I help brands to find their voice in a digital world.
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Services
Two ways to work with me.
Brands and companies apply to work with me. Creators apply to be represented. I only take on a few of both, so each one gets my full attention.
Creative direction
Most brands, companies and start-ups are not invisible online. They are unclear. I find the language that makes people stop, then build the channels that carry it.
- Positioning and brand language
- Social channel strategy and management
- Paid campaigns on Meta, LinkedIn and Google
- Website relaunch to current standards
Representation
As a creator, you make the work. I handle everything around it so you can keep making it. I take on very few people, and only when I know I can move the number that actually matters to you.
- Brand deals found, negotiated and closed
- Contracts, rates and usage rights
- Content direction and format strategy
Roster
These creators already trust me.
Thank you to the athletes for the years and the trust they keep putting in my work. I represent creators in Japan, the UK and Germany. My job is the transfer: I connect what their sport stands for with brands that deserve to stand next to it.
Clients
From CompaniesI've Worked with
Campaigns, films and partnerships delivered with the creators I represent.
About
I build careers and brands.
My life now, being on the road, is something I was raised to embrace since my birth back in 1988. My parents always encouraged me and my siblings to open our eyes and our hearts to the world, and to make up our own minds through the experience of being inspired. I see life as an opportunity.
Positive thoughts running through my veins are one of the most important resources of my strength. I chose to live my life to the fullest. Parkour helped me to translate, interpret and understand what I see in the art of expression. I never set out to become anything in particular, only to live creatively and push the boundaries of my experience for adventures and my passion. Still all of it means something to me, same as most anyone with dreams.
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Once I realised this, everything changed, and since then my heart bleeds hardest. I try to pay tribute to what I became. I want to create and develop projects that I am passionate about, as I see them in my head. Like watching a city with a bird's eye view.
All of this is only achievable through the time I spent and the iron will of creating something that will last. I love to learn and to expand my scope. Therefore I see the world as a giant classroom and my life as a teacher that never ceases to amaze me with new things I can learn. On this journey of a passionate life we all experience some throwbacks: twisted ankles, a dislocated elbow and a cruciate ligament rupture are only a few of the things to mention. But why should we even exist, if not for living our lives to the fullest?
Nobody handed me a platform. So I learned how to build one, and now I build them for other people.
Process
Every step stands on the one before it.
Five stages. Nothing gets built before the ground under it holds.
Fifteen minutes, no deck required. Tell me what you are building and we take it from there.
Book a callWhat you actually sell, who buys it, and what they call it in their own words.
One sentence your whole team can repeat, and a reason customers should care.
Site, channels and formats. A system your team can keep running without me.
Paid on Meta, LinkedIn and Google, plus creators whose audience already fits yours.
Files, access and a short guide. You own it, and you can run it after I leave.
FAQ
Before you book the call.
Do you work with companies outside sports?
Yes. Representing creators is one half of what I do. The other half is creative direction for companies in any industry that need to sound like themselves online.
What does a project cost?
That depends entirely on where I come in. Joining at the strategy stage is a different job from taking over a campaign that is already running, so I quote per project instead of from a price list. Tell me where you are and what you want to reach, and you get a clear number before any work begins. If the budget and the goal do not match, I will say so in the first call rather than three weeks in.
How fast can we start?
There is always something running on my side, and there is always time for a first conversation. In that call we set a realistic timeline together, so we are both transparent about what to expect. If my own capacity is booked, my team and network are big enough to keep you moving anyway. So reach out whenever it suits you, the answer is never simply no.
Get in touch